B2B Revenue Services

For today’s executive leaders, growth strategy remains a top priority, but achieving and sustaining it has become increasingly complex. In a rapidly changing economic environment, many companies struggle to scale effectively, even as growth remains at the top of their agenda.

Research indicates that approximately 25% of companies experience little to no growth year-over-year. The reasons are often strategic: leadership teams focus too narrowly, fail to explore multiple paths to scale, or rely on outdated business models that no longer align with market realities.

 Growth is something every CEO and business leader aspires to deliver, but for many, it remains elusive. Between 2008 to 2010 about 1/4 of companies didn't grow at all, and between 2010 and 2019, only 1/8th achieved more than 10% revenue growth annually. 

Sustained, profitable growth is possible, however, and it comes down to “choice.” 

If you're serious about scaling your business, relying on a single strategy won’t get you there. High-performing companies understand that true growth requires activating multiple pathways, and the results speak for themselves.

According to industry data, companies that invest in diverse growth pathways are 97% more likely to outperform their peers. These organizations don’t just grow—they scale strategically, sustainably, and significantly.

In today’s hyper-competitive market, companies that win are those that put growth at the center of every decision. From board meetings to performance reviews, growth leaders make it clear: growth isn’t just a metric—it’s the mission.

As the president of a global consumer goods company once said,

"Growth is priority number one, two, and three."
 

That mindset isn’t just bold, it’s backed by data and results.

 Continually allocating resources to proven growth options or new initiatives that promise a better return on investment is a crucial leadership discipline, even if it means saying goodbye to beloved brands, products or services. 

 In North America growth leaders are 70% more likely to prioritize speed over perfection.

 Growth leaders are 80% more likely to communicate growth successes often.

 Growth leaders are 70% more likely to ensure that every employee understands the growth strategy and what it means for them.

 Growth leaders are 40% more likely to have explicit incentives to reward risk taking in their teams.

 Growth leaders are 60% more likely to have a clear multiyear mandate to pursue growth initiatives, coupled with the autonomy to do so without having to show short-term results.